Are you launching a blog or new WordPress website for your business? The best way to attract readers is to optimize your WordPress website so it can rank well on the search engines. “Oh no,” I hear you cry! “I don’t understand search engine optimization.” It is confusing. After all, Google likes to change its algorithms all the time, which makes it difficult for even the most experienced SEO person to keep track.
Here’s the thing. You don’t have to understand SEO per se. You just need to know the fundamentals. If you don’t want to do the work yourself, at least you’ll be knowledgeable enough to carry on a conversation with an SEO company representative. Some of these companies are unscrupulous and prey on business owners who don’t understand how SEO works. I don’t want you to fall into that category! It’s your business. You need to have a basic understanding of SEO so you can protect your website and your wallet!