By Alvaro Bellido
1. Fresh content is a key ranking factor
We have heard many times how important updating your website with regular content is. However, your website structure should not be changed regularly because it would confuse your users, that’s the reason why blogs are the perfect tool for publishing regular content.
I have always wondered if the publishing frequency was actually an important factor, so I decided to test it myself. During a period of 2 months, I increased my publishing frequency from 1 to 3 articles a week in my blog. The result was a 1,000% increase in traffic coming from Google. A similar experiment carried out later by a fellow blogger under similar conditions confirmed that this is a key ranking factor and that blogging frequently is a great way to increase traffic to your blog.