People retain 80 percent of what they see, but only 20 percent of what they read. And they process visuals 600,000 times faster than text.
So what does this mean for you as a business owner?
It means that you should have a visual content strategy in place when it comes to marketing, especially social media marketnig. We humans are visual creatures. If you want prospects and customers to remember your company when they want to buy from you, it’s important that you give them memorable content. That could be in the form of videos, infographics, photos, etc.