Are you struggling to decide where to spend time among the top social networking sites? This can be a challenge for small business owners. Especially if you get caught up in the “shiny object” syndrome. It’s very tempting to start a new presence on the latest craze like Instagram or Snapchat.
Before you start doing any social media marketing, you need to know who your target audience. And you need to know where they hang out! If your prospects don’t use Instagram, you don’t have to use it for business.
SproutSocial has developed an awesome infographic that displays demographic information on the most popular social media sites. Take some time to review this chart and see where your prospects are active. That’s the social networking site you need to be active on too.