By Gloria Rand
If you’re a small business owner, you may have read The Toilet Paper Entrepreneur, or seen its author Mike Michalowicz on CNBC’s The Big Idea with Donny Deutsch. The book is a no-holds-barred primer on starting a business.
I read Mike’s other book, The Pumpkin Plan, a year ago and enjoyed it thoroughly. But I had never gotten around to reading TPE until yesterday.
Full disclosure – I’m still not done with it. But one bit of advice stuck in my craw and I knew I had to write a blog article about it.