If your target audience includes women, your company should have an active presence on Pinterest. Here are a few reasons why:
- 80 percent of Pinterest users are female, according to RJMetrics (Click to tweet)
- More than 90 percent of all pins are created/shared by women
- Over 70 percent of U.S. household spending is controlled by women
Of course, the key to being successful on Pinterest, or any other social networking site for that matter, is acquiring followers. If you’re not sure how to get more followers on Pinterest, this infographic from WhoisHostingThis? can help.