Email marketing is one of the best and most cost-effective ways for a small business owner to nurture leads, build a brand and generate sales. Whether you’re publishing an enewsletter on a regular basis, sharing information about educational events, like a webinar or announcing a special sale, email works! But… it only works effectively if you are testing your emails to make sure they engage subscribers. That means testing subject lines, send times, and calls to action.
Testing can be confusing. There are A/B tests you can run and multi-variate testing. The folks at EmailMonks have put together an infographic that offers some guidelines on how to help you achieve winning email test results.