Ever wonder what prompts customers to post product reviews on social media sites? It’s worthwhile understanding this behavior because online reviews benefit your business in a number of ways.
First, they provide social proof for prospects considering whether to buy your products or services. Second, social mentions help with local SEO. Google Maps features reviews prominently, and returns the highest-rated businesses for a particular search query. Highly rated businesses also show up first when you’re searching Google on your mobile device.