In today’s digital age, it seems impossible to escape the reach of social media. Whether it’s through the filtered photos of Instagram, the playful videos of Snapchat, the short quips of Twitter, or the fervent commenters of Facebook—social media has more than likely worked its way into your life. It has possibly even become a major fixture in your daily routine. There are now a whopping 3.196 billion people using social media, which is almost half of the world’s total population. For marketers, social media offers a valuable platform from which to reach consumers online. With businesses investing billions of dollars each year on advertising on sites such as Facebook and Instagram, it’s essential that every business works to build their digital presence.
Thankfully, there are numerous tools available that will help organizations to do just that.