Michael Stelzner and Social Media Examiner are at it again. They are hosting Social Media Marketing World 2014 in San Diego next March. I attended this year’s inaugural conference, and was blown away by the content, speakers, attendees and venue.
I’ve put into practice the lessons learned from marketing experts like Marcus Sheridan, of the Sales Lion, who talked about the golden rule of blogging, “They Ask, You Answer.” I also took away empowering strategies about Google+ from Guy Kawasaki, and Twitter from Mark Schaefer. And that was only the tip of the iceberg.
There were also terrific networking events, like the opening night party at the San Diego Natural History Museum and an exclusive evening aboard the Inspiration Hornblower, the largest private yacht in Southern California.
Want to start using Pinterest for your business, but not quite sure how to begin? I picked up some great tips from Pinterest marketing expert Melanie Duncan at the recent Social Media Marketing World conference. This visual bookmarking site is a powerful way to drive traffic to your blog. One of my clients has found that 99% of the traffic to her blog comes from Pinterest, compared to other sources like Facebook.
One of the highlights of the Social Media Marketing World conference that I recently attended was a presentation by Marcus Sheridan, owner of River Pools & Spas, and creator of The Sales Lion blog.
Marcus shared his story about how he was able to rescue his pool business from near bankruptcy when the recession hit in 2008, by starting a blog. Marcus did something unique with his very first article, that no other pool builder had done before. He wrote an article that talked about how much a fiberglass pool costs.