Hosting your own webinar is a great way to generate leads and sales for your business. But there is a right way and a wrong to do it. I recently shared some lessons on what NOT to do, based on my experience as a webinar attendee. In this article, you’ll learn what you SHOULD do to ensure your audience gets value out of your presentation.
Before the Webinar:
#1 – Know your audience
Before you even set a date for the webinar, you should have in mind exactly who your target audience is for this webinar. That will determine what content you present, and how you go about marketing the event.
#2 – Set your goal