How Small Businesses Can Prevent & Recover from Data Loss

data lossBy Lucy Reed

Your data is what allows you to succeed as a business. However, if you’re like a lot of small business owners, you’re not taking the right steps to protect against data loss. According to Small Business Trends, 58 percent of small businesses are ill-prepared for data loss.

5 Reasons Your Business Could Lose Data

You might think data loss is something only big businesses need to worry about. After all, who would target your small business with a cyberattack? Not only are small businesses targeted by cyber attacks at an alarming frequency (according to USA Today, 61 percent of breaches in 2016 hit small businesses), but there are other ways your business could suffer a data loss:

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How to Create a Perfect Landing Page for Your Business Website [Infographic]

landing page By Kristel Kinne

A landing page, as we all know, can be greatly beneficial to businesses, especially small businesses when it comes to capturing leads and increasing sales. However, for it to make an impact, it needs to have certain important elements in order for it to achieve a focused goal. As such, while an unoptimized landing page is one of the SEO mistakes, not incorporating important elements when creating a landing page is another mistake that you need to steer clear of.

A poorly designed landing page can be an expensive mistake that you can’t afford to make, especially if you are on a budget. Thus, to ensure that this doesn’t happen here is a complete guide on how to create a perfect landing page for your business website.

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3 Reasons Why Good Quality Content Pays Off

quality content By Alvaro Bellido

1. Fresh content is a key ranking factor

We have heard many times how important updating your website with regular content is. However, your website structure should not be changed regularly because it would confuse your users, that’s the reason why blogs are the perfect tool for publishing regular content.

I have always wondered if the publishing frequency was actually an important factor, so I decided to test it myself. During a period of 2 months, I increased my publishing frequency from 1 to 3 articles a week in my blog. The result was a 1,000% increase in traffic coming from Google. A similar experiment carried out later by a fellow blogger under similar conditions confirmed that this is a key ranking factor and that blogging frequently is a great way to increase traffic to your blog.

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Facebook Changes Contest Rules to Benefit Small Businesses

Facebook contests

By Gloria Rand

Facebook contests Small business owners got a big break from Facebook today. The social networking giant has changed its rules regarding contests and promotions. You no longer have to use a third-party app to run a contest, sweepstakes, competition or drawing. You can still use a service like Woobox, for instance. But you’re not required to do so.

The Facebook changes allow Pages to:
collect entries via users (fans and non-fans) posting on the Page wall
collect entries by users commenting or liking on a Page post
collect entries by having users message the Page
collect votes via likes (new fans, post likes)

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