Does your small business do a lot of email marketing? …
Did you know that one of the best ways to …
I conducted a discovery session with a small business owner this week, who wanted to know where his time would be better spent – email or social media marketing? There’s a big problem with this question. It’s really not an either/or situation.
As this infographic from ReachMail explains, social and email marketing work best as marketing tools when they are used together.
If you’re blogging for your business, it’s crucial that you …
Do you know what a case study is? You could …
Do you know why Search Engine Optimization (SEO) is important …
Email marketing is one of the best and most cost-effective ways for a small business owner to nurture leads, build a brand and generate sales. Whether you’re publishing an enewsletter on a regular basis, sharing information about educational events, like a webinar or announcing a special sale, email works! But… it only works effectively if you are testing your emails to make sure they engage subscribers. That means testing subject lines, send times, and calls to action.
Testing can be confusing. There are A/B tests you can run and multi-variate testing. The folks at EmailMonks have put together an infographic that offers some guidelines on how to help you achieve winning email test results.
Do you want to get more web traffic to your blog? Of course you do! After all, more traffic means more readers. And, if you’re blogging for business, more potential customers!
In order to attract more readers, you first need to make sure that you’re not making one of these 3 major SEO mistakes:
#1: No keyword research – This is an essential step! It’s important to use the keywords your readers are using to search for your blog article topic. This will ensure your blog article shows up in the search results. You don’t have to do keyword research each time you write an article. If your blog focuses on a particular subject area, do some keyword research every two weeks or at least once a month. This way you can stay current on the most popular searches. Then you can use those phrases in your article.
Images are an important component of any business’ social media marketing strategy. Adding an image to a blog article, Facebook or Twitter post can help reinforce the point you’re trying to convey. The best social media images are ones that drive engagement – likes, comments and shares – with your fans and followers. The more engagement, the better chance you have of turning those fans into customers.
The challenge with creating images for social media is that not all images are equal across the different social networking channels. You can’t just create one image and expect it to display properly on Facebook, Google+ or Twitter.
Did you know that more than 100 hours of video are uploaded to YouTube every minute? And when it comes to Facebook, the number of videos showing up in people’s news feeds has increased by 360% compared to last year.
So what does this mean for small business owners?
Start producing online videos!
Video is a powerful marketing tool that will help you generate leads and sales whether you’re a solopreneur or a Fortune 100 company. If you’re still not convinced, try these stats on for size: