Have you ever had one of those days when you know you gotta “do content marketing,” but you just don’t feel like it?
I’ve been there.
Today, as a matter of fact!
Actually, it was more like SEO copywriting. My client wants me to write a page of content for his website to help with his google ranking, and as much as I knew it needed to get done, I just couldn’t get there. I wrote one sentence and surfed Facebook. Then I looked at my emails. Then I went downstairs to get a cup of tea.
The latest algorithm change to promote more content on Facebook from a user’s friends and family is not great news for business page admins. It means very few of your fans will see your content unless you pay for advertising… or make that content uber-appealing!
How can you spark more engagement on your Facebook business page?
One way is to start posting more videos. Especially live video. The social networking site is making a big push into this arena. The effort is paying off. In fact, Facebook users are spending up to 3x more time watching live video than pre-recorded videos.
Are you in a competitive industry that makes it tough to organically rank on page one of Google? If you’re ready to embrace paid advertising with pay-per-click ads, this infographic from Premium IT Solutions is for you! It shows you how to become a Google Adwords expert in 12 easy steps.
PPC ads are not for the faint of heart. It can be a costly experiment for small business owners, in particular, if you don’t know what you’re doing. The following steps will help you learn from the mistakes of others and get started on the right foot.
Here are some of the important points to keep in mind when it comes to Adwords:
The holiday shopping season is winding down. Christmas is less than two weeks away, so if you’re planning any promotions for your small business, they need to go out pronto! Social media has become a popular way for companies to engage with their customers and sell products/services.
In this podcast episode, I share some tips on how you can add shopping elements to your various social media accounts like Facebook, Instagram and Twitter.
You can listen to the episode above, or on iTunes or Stitcher (where I’d LOVE to get your reviews when you have a moment.)
With the end of the year fast approaching, it’s time …
Are you tired of hearing social media gurus promote Periscope, Facebook, or Twitter as the best way for you to generate sales?
You can acquire customers through these social networking sites. But it takes a lot of time and effort. And you may not always know for sure that the sale has come directly from these sites.
Know what can be more effective for your business on a consistent basis? Email marketing!
Yes, I know, the email inboxes of your prospects are pretty crowded. But you can cut through the clutter and get your message out if you follow the five tips I talk about in today’s podcast episode.
Have you noticed some changes lately with Periscope? The livestreaming …
Most small business owners know by now that a website is an important marketing tool. It’s your opportunity to capture leads or sell products directly. BUT… your website is only effective if you can get those web visitors to spend more time on your site. That’s because studies have shown that the more time someone spends on your website, the better chance you have of converting that visitor into a customer.
In today’s podcast episode, I share some tips on how to get web visitors to spend more time on your website.
You can listen to the episode above, or on iTunes or Stitcher (where I’d LOVE to get your reviews when you have a moment.)
Imagine the impact on your small business if you could attract more readers to your company blog.
More readers means more prospective customers, especially if you are providing high quality information that your prospects want and need.
The challenge with blogging is that you not only need to provide great content, you also need to have a great blog title! That’s because 8 out of 10 people will read a blog title or headline, but only two people will actually click through to read the article.
Why don’t more people click?
Because the article title didn’t compel them too!
In today’s podcast, I share seven different types of blog article titles that you can implement to get people to read your article.
You can listen to the episode above, or on iTunes or Stitcher (where I’d LOVE to get your reviews when you have a moment.)
Do you have a gag order in your company’s terms …