5 Tools to Improve eCommerce Conversion Rates

By Moosa Hemani

If you are in the eCommerce industry, then you probably work on different campaigns throughout the year in order to engage your current customers and potential customers. The real goal of all these campaigns at the end of the day is to get more targeted traffic to your website that converts into sales for your business.

Campaigns are great, but they are not the only things that offer more conversions. There are multiple extensions, tools and plugins that you can use within your website in order to make better business decisions and convert more potential visitors into paying customers, both while you’re running campaigns and just with your everyday organic traffic.

In this post today I am going to discuss a handful of tools that you can use on your website and improve conversions accordingly. They all offer proven ways to increase sales and conversions, so what are you waiting for?

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Why Keyword Research is Still Necessary in 2015

keyword research Keyword research, what is it good for? Ask a disillusioned blogger and the answer will likely be “absolutely nothing.” Some bloggers feel that keyword research kills their creativity. And I can understand their point. If all you do is spend time agonizing over search volume, SEO plugins, title tags, and headings — that can be a buzz kill.

But keyword research is still important, as long as you don’t stress over it! Don’t spend hours searching through the Adwords Keyword Planner for the perfect phrase. Each article you write should only focus on one or two keyword phrases anyway. If you just relax and write about a topic that appeals to your customers and prospects, the “keywords” will happen naturally.

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