Internet marketing experts would have you believe that direct mail is passé, and the only way to generate leads and sales for your business is to have a website, engage in email and social media marketing. I’m not denying that those methods work. I teach all my clients how to use those tools. But direct mail marketing isn’t passé. Direct mail works. Just ask my chiropractor!
A couple of weeks ago, I got a postcard in the mail from my chiropractor. That in and of it self wasn’t unusual. What was unusual about the postcard is the fact that it wasn’t a promotion for his services. (At least not directly.) The postcard promoted his blog!
As you can see from the images below, the front side of the postcard featured the blog’s URL in a bold font, above the recipient’s address, with some copy on the left that details common symptoms of chiropractic patients. The back side of the postcard listed article titles from the blog on a variety of subjects that again relate to the symptoms and/or questions chiropractic patients typically have.