5 Proven Social Media Platforms to Try Out in 2018

social media platforms

By now, if you’re a small business owner or an entrepreneur, you’ve implemented a social media marketing campaign on Facebook — maybe Twitter. You understand the importance of encouraging your audience to share information about new products and react to how your target audience responds.

Facebook and Twitter may be the juggernauts of the social media marketing platforms, but there are plenty of other social media platforms you should have a strategy for in 2018 to gain more clients, analyze feedback about your company or brand, and to conduct market research. Below are some other social media platforms rather than Facebook and Twitter that can help you reach a much wider array of demographics that future clients may be hiding in. 

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Social Media Lessons from 2014 [INFOGRAPHIC]

social media lessonsAs 2014 comes to a close, it’s a good time to review the state of social media, so you can make plans to adjust your marketing in 2015.

Some of the key findings from a new infographic put together by Didit.com include:

    • 40% use a mobile phone to login to a social network
    • Facebook has the oldest user base, while Tumblr and Pinterest have the youngest audiences
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    Which Social Media Platform is Right for Your Small Business [INFOGRAPHIC]

    small business social media
    Does your head swim when you think about social media marketing? If you’re a small business owner, and in particular, a solopreneur, I suspect it does. There are so many social networking sites available: Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and YouTube, and don’t forget about Vine! How can you be expected to maintain a presence on these sites and still run your business?

    The short answer is, you can’t. Not well anyway! When I work with clients, I recommend that they focus on one social network first and master that one before starting a presence on another site. But not every business is suited for every social networking site.

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    How to Get More Pinterest Followers – [INFOGRAPHIC]

    Pinterest followersIf your target audience includes women, your company should have an active presence on Pinterest. Here are a few reasons why:

    1. 80 percent of Pinterest users are female, according to RJMetrics (Click to tweet)
    2. More than 90 percent of all pins are created/shared by women
    3. Over 70 percent of U.S. household spending is controlled by women

    Of course, the key to being successful on Pinterest, or any other social networking site for that matter, is acquiring followers. If you’re not sure how to get more followers on Pinterest, this infographic from WhoisHostingThis? can help.

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    Manage Your Social Media in 30 Minutes a Day [INFOGRAPHIC]

    Are you struggilng to manage your social media? If you own a small business with only 1 or 2 employees or you’re a solopreneur, I know how tough it can be to manage all the social networking accounts like Facebook, Twitter, Pinterest, etc. This is one of the areas I concentrate on when I work with clients.
    There are only so many hours in the day to get work done. You need to have a life outside of your company! I was thrilled to come across this terrific infographic from Pardot that gives you a schedule to manage your social media in just 30 minutes a day!

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    5 Essential Apps for Curating Content from Your Smartphone

    By Donella Crigger

    Content curation is an essential aspect of social media marketing. Whether you focus on one social network or many, one thing is certain: you need a lot of content. What you don’t have—or at least I don’t—is a lot of time. The good news is that you don’t need much time when you use a few minutes here and there for curating content from your smartphone. Here are my top five apps for content curation.

    1. Pocket – This app is an absolute lifesaver when paired with the browser extensions. When you read an interesting article or blog post on your

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