Did You Realize that You’re a Brand?

personal branding

personal brandingBy Barb Wade (Reprinted with permission)

As a consultant, expert, coach, or thought leader, your brand is YOU.

These days so-called “personal branding” is the game-changer that means the difference between being a champion or an also-ran.

Why is it so important?

Long before the Internet and Facebook, and even television, the vast majority of businesses were local and very personal.

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