Follow Your Passion and Trust the Outcome

follow your passion

I’ve frequently heard coaches and other experts say, “Follow your passion and the money will come.”

It seems too good to be true, doesn’t it?

I know many small business owners who have a passion for what they do, but they’re still struggling when it comes to money.

I think the disconnect comes about because even though we may be following our passion, there are frequently limiting beliefs that get in the way, and hold us back from the prosperity and abundance we desire.

I’m going through this process right now.

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Marketing Lessons from New Research into Politics and Passion

The presidential campaign is in full swing in the United States. That means lots of passionate talk from politicians trying to sway the hearts and minds of undecided voters. But a new study has found that mixing passion with politics doesn’t guarantee success.

What does that mean for business?

As I explain in this podcast episode, the research holds some marketing lessons for sales people, entrepreneurs and small business owners. It’s all about how you compose your marketing messages.

You can listen to the episode above, or on iTunes or Stitcher (where I’d LOVE to get your reviews when you have a moment.)

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