Why You Need an Online Marketing Plan Before a Website

Online Marketing PlanBy Gloria Rand

Launching a new business and need a website? Don’t spend a dime until you decide how you’re going to market your business. Online marketing needs a combination of SEO, social media and email to be successful.

Questions to consider are:

Who is our target audience?
Are they in our local area, or national?
Do our prospects use social media? If so, which network(s)?
How will our prospects contact us? Phone? Email?
Who will design the web site?
Who will write copy and optimize the site? 

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