By Gloria Rand
Launching a new business and need a website? Don’t spend a dime until you decide how you’re going to market your business. Online marketing needs a combination of SEO, social media and email to be successful.
Questions to consider are:
►Who is our target audience?
►Are they in our local area, or national?
►Do our prospects use social media? If so, which network(s)?
►How will our prospects contact us? Phone? Email?
►Who will design the web site?
►Who will write copy and optimize the site?