Gloria Rand Featured on #WSATV Women Leaders’ Interview

WSATV Women Leaders' interviewI recently had the good fortune to be interviewed by Laura Rubinstein, host and producer of the Women Speakers Association’s WSA-TV Show. The WSA is a global network of women in over 120 countries on six continents. One of the benefits of being a premier member of this organization is the opportunity for speakers like myself to share our expertise with members and non-members alike.

Read moreGloria Rand Featured on #WSATV Women Leaders’ Interview

Top 3 Reasons Why Your Company Needs an Advertising Agency

Jupiter advertising agency As a small business owner, you wear many different hats in your company – from marketing and sales to customer service, accounting manager and more. How do you juggle all of these roles and still have time to produce the product or services your customers need? The best way is to get some help with the jobs you don’t like to do, the jobs you don’t have time to do and the jobs you don’t have the expertise to do.

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Top 3 LinkedIn Tips to Get More Leads and Sales

LinkedIn tips Did you know that a single status update on LinkedIn can reach 20 percent of your followers? Compare that to Facebook, where you’re lucky to reach 2 or 3 percent of your fans unless you pay for an ad.

Here are a few reasons why you can get more leads and sales for your business with LinkedIn:

#1 – The average household income of a LinkedIn user is $109,000.
#2 – LinkedIn sends nearly 4 times more people to your homepage than Twitter and Facebook combined!
#3 – And 68% of LinkedIn users are business decision makers.

Read moreTop 3 LinkedIn Tips to Get More Leads and Sales

6 Things I Learned at Guerrilla Business School

Guerrilla Business School LessonsLast week, I flew across the country to attend Peak Potentials’ Guerrilla Business School. It was an amazing 4-1/2 days. I met people from all over the world. And the one thing we all shared in common was a desire to learn, grow our business and serve our customers in the best way possible.

We received training in sales, negotiations, social media marketing, online marketing and more from a host of speakers including best selling authors like Robert Kiyosaki, Today’s Growth Consultant Founder Ken Courtright, product development strategist Pamela Hendrickson, and Venture Capital funding expert & success coach Bill Walsh, and podcasting expert Sam Crowley.

Watch the video review I recorded on the last day:

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7 Tips for Successful Marketing with Digital Coupons [INFOGRAPHIC]

marketing with online couponsDo you love using digital coupons? I sure do! Digital coupons have saved me money on dining out, groceries, even popcorn at the movies. I’m not alone either. Digital coupons are hot with nearly every demographic.

If your business wants to tap into this trend, Canadian loyalty card printer Colourfast, has put together an infographic that features statistics and techniques to help you market effectively with online coupons.

Some of the infographic’s notable findings include:

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Free Telesummit helps Entrepreneurs take a Shortcut to Success

Shortcut to Success Telesummit

Shortcut to Success Telesummit How would you like to get on the fast-track to success? Join me May 5-15 for Shortcut to Success, a free telesummit that features live telephone interviews with ten women entrepreneurs who will share their expert marketing and business building secrets.

During the Shortcut to Success Telesummit, you’ll learn how to. . .

      Did You Realize that You’re a Brand?

      personal branding

      personal brandingBy Barb Wade (Reprinted with permission)

      As a consultant, expert, coach, or thought leader, your brand is YOU.

      These days so-called “personal branding” is the game-changer that means the difference between being a champion or an also-ran.

      Why is it so important?

      Long before the Internet and Facebook, and even television, the vast majority of businesses were local and very personal.

      Read moreDid You Realize that You’re a Brand?

      8 Business Books to Add to Your Holiday Gift List

      holiday gift ideasStill looking for that last-minute holiday gift? Here are some of my favorite business books that would make a worthy present for your favorite small business owner or entrepreneur. The selections offer marketing advice, and tips on how to grow your business, make it profitable, and become financially successful.

      I’ve read each one of these books, and can attest to their value. If you have any other suggestions, please add them in the comments below! Happy Holidays!

      Read more8 Business Books to Add to Your Holiday Gift List

      Facebook vs YouTube: Is a Battle Brewing?

      Facebook vs YouTubeA battle royale may be brewing between two internet juggernauts over video. Facebook said it is introducing new YouTube-like features in an apparent effort to capture more of the video market.

      Starting today, Facebook users can now see how many views a video has received on the site once it has been uploaded to the social networking site. This is something that’s been part of YouTube’s service for years. Facebook says its is to help users discover new, popular videos.

      Facebook is also testing a feature on mobile that displays related videos after users finish watching a clip. This feature has also been on YouTube for a long time. In addition, Facebook also has future plans to allow users to embed Facebook videos on third-party sites.

      Read moreFacebook vs YouTube: Is a Battle Brewing?