Busting Marketing Myths with Colin Scotland

busting marketing myths with Colin Scotland

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Creating a Big Brand with Gerry Foster

Gerry Foster

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Mojo Marketing from the Heart with Britt Bolnick

Britt Bolnick

https://media.blubrry.com/write_sell_succeed/mc.blubrry.com/write_sell_succeed/BBolnick.mp3?awCollectionId=34987&awEpisodeId=8125712&aw_0_azn.pgenre=General&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=US&aw_0_azn.planguage=en-us&aw_0_cnt.rss=https%3A%2F%2Fgloriarand.com%2Ffeed%2Fpodcast%2FPodcast: Play in new window | DownloadSubscribe: Apple Podcasts | …

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Marketing in a Crisis with Katrina Sawa

Katrina Sawa

https://media.blubrry.com/write_sell_succeed/mc.blubrry.com/write_sell_succeed/KSawa_PS2.mp3?awCollectionId=34987&awEpisodeId=7120522&aw_0_azn.pgenre=General&aw_0_1st.ri=blubrry&aw_0_azn.pcountry=US&aw_0_azn.planguage=en-us&aw_0_cnt.rss=https%3A%2F%2Fgloriarand.com%2Ffeed%2Fpodcast%2FPodcast: Play in new window | DownloadSubscribe: Apple Podcasts | …

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Importance of Retargeting as a Marketing Strategy for Businesses

retargeting

The primary goal of all marketing campaigns is always to make sales. In this article, we will talk about retargeting and its importance as a marketing strategy.

Retargeting is and has always been a great marketing strategy for businesses. Still, with the introduction of newer technologies, such as cookies and third-party software which allow visitors’ segmentation, it has now become a core marketing tool for the advancement of businesses. 

Too often, marketers have ignored this strategy, as the statistics show, which reveals that only about 33% of marketers make use of retargeting to get new leads. Businesses invest a lot of resources in generating new leads without thinking about how to retain them. Statistics done by researchers have shown that only 2% of visitors make a purchase on their first visit to a website or store, but more than 70% are likely to convert to sales when retargeted.

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