Digital for Entrepreneurs: 5 Essential Tools for a One-Person Marketing Department

one person marketing department
By Jock Purtle
Just because you don’t have a big business, doesn’t mean that you shouldn’t have a powerful marketing strategy. A lot of companies assume that their one-person marketing department stops them from doing much with their promotional messages. However, the truth is that you can have just as big of an impact on your followers, clients, and even potential business buyers with one person, as you could with an entire marketing team.

The key to attracting, informing and delighting your customers online isn’t having the right amount of workforce – it’s ensuring that you have the resources available to manage the marketing avenues available to you.

Here, we’re going to take a look at just five of the top tools that a one-person marketing team can use, to access all the potential of a gigantic advertising department.

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Top 3 LinkedIn Tips to Get More Leads and Sales

LinkedIn tips Did you know that a single status update on LinkedIn can reach 20 percent of your followers? Compare that to Facebook, where you’re lucky to reach 2 or 3 percent of your fans unless you pay for an ad.

Here are a few reasons why you can get more leads and sales for your business with LinkedIn:

#1 – The average household income of a LinkedIn user is $109,000.
#2 – LinkedIn sends nearly 4 times more people to your homepage than Twitter and Facebook combined!
#3 – And 68% of LinkedIn users are business decision makers.

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What is Inbound Marketing and Why Should I Care?

By Gloria Randinbound marketing

Ask a landscape lighting contractor or massage therapist what inbound marketing is, and chances are, you may get a blank stare. They may not know the term. But the two small business owners are likely using inbound marketing to promote their businesses.

Inbound marketing is any marketing tactic that involves earning someone’s interest in your product or service, rather than buying their interest. Prime examples include SEO (search engine optimization), social media, blogs, and ebooks. Traditional “outbound marketing,” (the opposite of inbound marketing) involves activities like direct mail advertising, TV and radio ads, banner advertising and cold calls.

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