One of my first blog posts (and one of my most popular) was called, “6 Places to Add Keywords to Your LinkedIn Profile.” It was written back in 2010, and LinkedIn has certainly changed a great deal since then. At that time, there were 187 million professional members in 200 countries. Today, there are 277 million members. Of that number, 34 percent have incomes over $100,000. There were no company pages back in 2010 either, but today, there are more than three million of them.
LinkedIn marketing expert Lewis Howes once said, “LinkedIn is the number one social networking site on the planet today. And… it’s the number one site for anyone looking to build their business.” I believe that’s certainly true today. I did some work for Scholastic Book Fairs a number of years ago. That job came about because the social media manager who was hiring found my profile on LinkedIn. I’m still getting leads from the site today.