When was the last time you visited LinkedIn? If it’s been a while, you should take another look at the social networking site, especially if you sell products or services to other businesses. I’ve been getting some good leads there lately, so I thought I’d share some LinkedIn marketing tips to help you get better results.
Create a keyword-rich profile headline – The space underneath your name on a LinkedIn profile is prime real estate. Use it to your advantage by using keywords that describe what you do and who your target audience is. If you have room, include a call-to-action!
Create a profile summary that sells – Long gone are the days of displaying your resume in the LinkedIn summary. Use this space to communicate WHY your prospects should do business with you. This can even be the “elevator speech” you give at in-person networking events.