Every successful social media marketing plan starts with one key ingredient: a business blog. Why? You can share those blog articles across different social media channels such as Facebook or Twitter. And you can repurpose blog articles into videos or audios for a podcast. Sharing that content enables your blog to become a powerful lead generator for your business.
Lead generation is just one of the reasons why 81 percent of small business owners believe blogging is a critical business process, according to Hubspot’s Inbound Marketing Report. Blogging has many other benefits for your business. An infographic from CJG Digital Marketing highlights several reasons why you should blog including: