8 Reasons Why You Need a Business Blog [INFOGRAPHIC]

why you need a business blog

why you need a business blog Every successful social media marketing plan starts with one key ingredient: a business blog. Why? You can share those blog articles across different social media channels such as Facebook or Twitter. And you can repurpose blog articles into videos or audios for a podcast. Sharing that content enables your blog to become a powerful lead generator for your business.

Lead generation is just one of the reasons why 81 percent of small business owners believe blogging is a critical business process, according to Hubspot’s Inbound Marketing Report. Blogging has many other benefits for your business. An infographic from CJG Digital Marketing highlights several reasons why you should blog including:

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OPPRTUNITY Knocks for LinkedIn Users

Opprtunity for LinkedIn UsersA colleague of mine complained recently that he didn’t think LinkedIn was useful for generating leads. Maybe you’ve felt the same way. Just imagine how your business would change if you started getting leads from fellow LinkedIn users delivered straight to your email inbox.

You can if you sign up for an account with OPPRTUNITY. (And no, I did not mispell the word “opportunity.”) How does it work? You log in with your LinkedIn account* (or sign up using your email address) and OPPRTUNITY grabs what it needs to create your account including location, image, etc. Then, you choose one of three reasons why you’re using the service: to secure leads, to find job opportunities or job candidates. The answer will determine what opportunites the service sends your way.

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5 Reasons Why Your Business Needs an Editorial Calendar

Editorial Calendar Ever since Google’s Panda update, content marketing has become all-important since businesses have been told that they need to come up with original content for their websites. But the challenge lies in creating that content. If you don’t have a plan in place, you may find yourself struggling to come up with ideas for the next week’s blog post or your company newsletter.

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