4 Reasons Why Your Website’s Search Engine Ranking May Slip

search engine ranking It’s no easy task to get your website to show up on the first page of Google for a certain keyword. So, when you finally achieve that noteworthy status, it’s a day for celebrating.  Now, you can finally start attracting more traffic and doing more business.

Then, one day, the inexplicable happens. Your site drops off of page one. Traffic slumps. And you’re left scratching your head to figure out what happened.

There can be many reasons why your website’s search engine ranking may slip. But Evan Bailyn, president of First Page Sage, a search engine optimization company in New York City, recently told MarketingVox about four of the most common ones:

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How to Attract Website Visitors and Convert Them into Customers

web visitors Ever wonder why some companies can’t seem to attract enough website visitors, while others rank high on Google and make money hand over fist?

If all things are equal between two companies in the same industry – the difference probably lies with the firms’ websites.

Odds are the successful company has a user-friendly site that features a customer-benefit headline so a visitor can quickly see what that company has to offer.

Write content for your site that quickly conveys the benefits your company provides to potential customers.

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