It’s no easy task to get your website to show up on the first page of Google for a certain keyword. So, when you finally achieve that noteworthy status, it’s a day for celebrating. Now, you can finally start attracting more traffic and doing more business.
Then, one day, the inexplicable happens. Your site drops off of page one. Traffic slumps. And you’re left scratching your head to figure out what happened.
There can be many reasons why your website’s search engine ranking may slip. But Evan Bailyn, president of First Page Sage, a search engine optimization company in New York City, recently told MarketingVox about four of the most common ones: