Social Media Lessons from 2014 [INFOGRAPHIC]

social media lessonsAs 2014 comes to a close, it’s a good time to review the state of social media, so you can make plans to adjust your marketing in 2015.

Some of the key findings from a new infographic put together by include:

    The Webinar Funnel System [INFOGRAPHIC]

    webinar funnel Do you plan to host a webinar for your business in 2015? Webinars are an awesome marketing tool. They help you do a variety of things including:

      • Promote your expertise
      • Build your brand
      • Increase your subscriber list
      • Educate your prospects
      • Sell your products/services

      If you want to successfully achieve any of those goals, it’s important to have a strategy for your webinar. That’s where LeadPages comes in.

      Read moreThe Webinar Funnel System [INFOGRAPHIC]

      Tips for Running an Awesome Holiday Campaign on Social Media [INFOGRAPHIC]

      Holiday info smallThe holiday shopping season is well underway, with “Black Friday” sales already appearing even though it’s only Wednesday! I’ve been getting inundated with emails today from retailers and other small businesses touting their deals.

      Marketers also plan to use social media this holiday season. If you’re one of them, here are a few key points to keep in mind from ShortStack regarding your holiday campaign:

      Read moreTips for Running an Awesome Holiday Campaign on Social Media [INFOGRAPHIC]

      Core Elements of Effective Search Engine Optimization [INFOGRAPHIC]

      seoIt still surprises me to come across so many small business websites that fail to have an effective search engine optimization strategy. I recently began a new SEO project for an old client. They had their website updated to make it mobile responsive, but the title and description tags for each web page were not optimized for search. I wrote keyword-rich tags and content for their old website. Now, I’m going to update the tags for the new site.

      Having keyword-rich title and description tags are just one element to an effective SEO strategy. Digital Marketing Philippines put together an infographic, which you can see below, that clearly explains the other key SEO elements a website needs to help it organically land on page one of a search engine results page for a particular query.

      Read moreCore Elements of Effective Search Engine Optimization [INFOGRAPHIC]

      Social Media Automation Do’s and Don’ts [INFOGRAPHIC]

      social media automationOne of the strategies I recommend that small business owners take advantage of is social media automation. Let’s face it. Social media can be a huge time-sucker. If you’re a solopreneuer, especially, you don’t have hours to spend every day monitoring and posting on Facebook, Twitter, LinkedIn, etc. The solution is to automate your social media marketing.

      BUT… I don’t mean you should automate everything. There are specific do’s and don’ts when it comes to scheduling posts on social networking sites. This infographic from UK insurance company, Insurance Octopus (love that name!) spells out the things you should and should NOT automate on social media.

      Read moreSocial Media Automation Do’s and Don’ts [INFOGRAPHIC]

      The Ultimate Guide to Social Media Image Sizes [INFOGRAPHIC]

      sm sizes How many social media platforms do you use on a daily basis? If it’s more than three, I can just about guarantee that you’re probably getting confused about how to manage the images on these sites.

      Photos and infographics display differently across the different social media channels – whether you’re using Instagram, LinkedIn or Pinterest. And don’t even get me started about Facebook! How on earth can you keep track of all the different options on this platform? There’s the page cover photo, the profile image, the sponsored post image, the tab image. It seems as if the list just goes on and on.

      Thankfully, the folks at AnchorMedia have come to the rescue. This handy infographic breaks down the social media image sizes in a clear, easy-to-read format:

      Read moreThe Ultimate Guide to Social Media Image Sizes [INFOGRAPHIC]

      How to Increase Google+ Engagement [INFOGRAPHIC]

      Does your business have a Google+ presence? If not, you may want to start one. Since it’s getting near impossible to reach Facebook fans without paying for ads, Google+ presents an opportunity for businesses to actively engage their target audience.

      According to Social Media Examiner’s Social Media Marketing Industry Report 2014, Google+ is the social network marketers want to learn most about. 54% of marketers currently use Google+, 65% want to learn more about it and 61% are preparing to increase their activities on the site this year.

      Read moreHow to Increase Google+ Engagement [INFOGRAPHIC]

      How to Use Social Media for Customer Service [INFOGRAPHIC]

      customer service  social media Does your business use social media for customer service? If not, you’re doing your company and your customers a disservice. Recently, I had issues with my cable company that also provided internet service. When I had trouble resolving my issue, I tweeted them. Thankfully, they were responsive. But there are plenty of other companies who wind up with a corporate “black eye” because they don’t respond to customer complaints in a timely fashion. Social media is an efficient way to do that.

      Read moreHow to Use Social Media for Customer Service [INFOGRAPHIC]

      How to Get More Pinterest Followers – [INFOGRAPHIC]

      Pinterest followersIf your target audience includes women, your company should have an active presence on Pinterest. Here are a few reasons why:

      1. 80 percent of Pinterest users are female, according to RJMetrics (Click to tweet)
      2. More than 90 percent of all pins are created/shared by women
      3. Over 70 percent of U.S. household spending is controlled by women

      Of course, the key to being successful on Pinterest, or any other social networking site for that matter, is acquiring followers. If you’re not sure how to get more followers on Pinterest, this infographic from WhoisHostingThis? can help.

      Read moreHow to Get More Pinterest Followers – [INFOGRAPHIC]