Why Good Customer Service Skills Matter [INFOGRAPHIC]

customer service

customer service Do your employees have good customer service skills? I hope so. Customer service is the key to achieving success in business. It doesn’t matter whether you’re a solopreneuer or the CEO of a Fortune 500 company. Your customers will only remain loyal to your brand if you treat them well. Sure, low prices may get people in the door. But you won’t be able to keep those customers if you mistreat them or ignore them.

Payroll processing company PrimePay has illustrated just how important customer service is to business in a new infographic. Some of the key points that are worth noting include:

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Why Brands Lose Social Media Followers [INFOGRAPHIC]

unfollow on social media

social media followersHave you noticed a dropoff in your Twitter followers? Ever wonder why someone stops liking your Facebook page?

You shouldn’t be concerned if a handful of people stop liking your brand. But if you start losing a significant number of social media followers, it’s time to worry. It means you’re not connecting with your fan base anymore. The fewer connections you have, the more difficult it will be to convert those fans into customers for your business.

BuzzStream and Fractl surveyed more than 900 people to find out their reasons why they stop following brands on social media. Here is what they discovered:

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Developing Your Instagram Strategy [INFOGRAPHIC]

Develop Instagram Strategy

Develop Instagram StrategyDo you have an Instagram strategy for your business? Just like any other social network site, it’s important to have a plan in mind. If not, you’re just wasting precious time and energy that could be better spent elsewhere. Instagram is a viable platform for just about any business. With over 300 million active users, Instagram’s engagement rate is 15 times higher than Facebook, Twitter, and Google+.

Salesforce Canada devised an infographic that shares more stats about Instagram, along with some tips on how to use the site as a marketing tool.

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How to Promote Events with Social Media [INFOGRAPHIC]

social media events Planning a live event like a workshop or telesummit to promote your small business? Social media marketing can help you get people registered. But that doesn’t mean you simply send out a few tweets the week before the event. If you want the room filled, you have to start your work early. And you need a plan in place.

When I hosted my Internet Marketing Success Summit in Orlando, Florida last October, I started promoting the event in August. That’s one of the lessons included in this helpful infographic from Gryffin Media. As you’ll see below, there is a specific timeline with different tactics to employ, such as writing blog articles, placing ads on Facebook, engaging in contests and more.

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Time Management Tips for Social Media [INFOGRAPHIC]

time management tips

time management tips When it comes to social media marketing, one thing small business owners struggle with is time management. Tips and strategies are what people ask me for the most. I understand the struggle There are so many options for social networking today. Social media was hard enough to manage when it was just Facebook, Twitter and LinkedIn to worry about. But now, there’s Google+, Pinterest, Instagram… not to mention YouTube, SnapChat, etc.

Here’s my first piece of advice: Pick one social media platform to start. Then, make sure it’s a platform that your prospects and customers use! For instance, LinkedIn is great for B2B companies. But if your business is more visual, like a travel agency, then by all means, use Pinterest or Instagram.

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Why Podcasts Are Good for Business [INFOGRAPHIC]


podcastsAre you in the habit of listening to podcasts? If so, you have plenty of company. In 2013, Apple said subscriptions of podcasts through iTunes reached 1 billion. And a Forbes magazine article about podcasting noted that an industry analyst expects half of all new cars sold this year will have Internet connectivity, and all cars will have it by 2025. In effect, podcasts are becoming radio!

Read moreWhy Podcasts Are Good for Business [INFOGRAPHIC]

Top Social Networking Sites for Video [INFOGRAPHIC]

top social networking sites for video

top social networking sites for videoAre you using video now for your business? If not, what are you waiting for? 🙂 Video traffic is expected to be 67 percent of all consumer web traffic by 2017! That’s just one of the significant social media statistics you’ll find in an infographic from Ivan Serrano that that was originally published on ConversionScientist.com.

If you plan to start recording “how to videos” or product demonstration videos for your business, one question you’ll have to ask yourself is, how to distribute the content. Naturally, you should upload videos to your own website or blog. But if you want to reach the widest possible audience, you should take advantage of social media.

Read moreTop Social Networking Sites for Video [INFOGRAPHIC]


Search Engine OptimizationSearch Engine Optimization (SEO) used to be so simple, right? Pick a few keywords, stick them on your website and in the meta tags, and you could get top ranking on Google.

That may have worked in 2010 when there were only 206 million websites, but this is 2015! The rules have changed. With over a billion websites out there, the competition is fierce. Granted, only about 75% of those websites are active, but that still means your business is likely competing with millions of websites for customers.

Read moreSEO: Then and Now [INFOGRAPHIC]

Social Media Lessons from 2014 [INFOGRAPHIC]

social media lessonsAs 2014 comes to a close, it’s a good time to review the state of social media, so you can make plans to adjust your marketing in 2015.

Some of the key findings from a new infographic put together by Didit.com include: