The Beginners’ Guide to Online Advertising [INFOGRAPHIC]

online advertisingAre you thinking about doing online advertising for your business?

It’s a smart move. A study by Nielsen found brands can experience a return of almost three dollars in incremental sales for every dollar spent in online advertising that has been precisely delivered using purchase-based information.

If you’re not sure what type of online advertising to engage in, CJG Digital Marketing has put together a basic primer to help you get acquainted with the different modalities, including search and social media advertising.

Read moreThe Beginners’ Guide to Online Advertising [INFOGRAPHIC]

Email vs. Social Media Marketing: Which is Best for Your Business? [INFOGRAPHIC]

email vs social media

I conducted a discovery session with a small business owner this week, who wanted to know where his time would be better spent – email or social media marketing? There’s a big problem with this question. It’s really not an either/or situation.

As this infographic from ReachMail explains, social and email marketing work best as marketing tools when they are used together.

Read moreEmail vs. Social Media Marketing: Which is Best for Your Business? [INFOGRAPHIC]

How to Use Visual Storytelling to Engage Your Prospects [INFOGRAPHIC]

visual storytelling

Are you struggling to engage your prospects on social media? Try telling a story! Words alone aren’t enough. There is truth to the saying that “a picture is worth 1000 words.” That’s why you need pictures and video too.

Let’s face it. You have precious few seconds to grab someone’s attention. A visually compelling infographic or video can do wonders to get your point across.

Read moreHow to Use Visual Storytelling to Engage Your Prospects [INFOGRAPHIC]

101+ Business Growth Tips to Implement Today

business tips If you’ve been running your business for very long, you know it takes a lot of work to make it successful. And you’ve probably made some mistakes along the way. I know, I have!

But wouldn’t it be nice if you had some expert advice to help you avoid some of those pitfalls?

You’re in luck! ZacJohnson.com and Virtual Staffing have compiled a terrific infographic that shares over 100 business growth tips from industry experts who have been in your shoes and have figured out what to do to create a successful company.

Read more101+ Business Growth Tips to Implement Today

75 Unique Customer Service Quotes [INFOGRAPHIC]

Customer Service quotesBy Martin Baird

A number of these 75 customer service quotes highlight that customer service in the age of the internet is more important than ever. With people being only a click away from a competitor, customer service is more important than ever.

Businesses that want to grow over time need to focus on creating an amazing customer experience. This means that they need to provide customers a great customer service experience.

Read more75 Unique Customer Service Quotes [INFOGRAPHIC]

How to Avoid a Google Penalty [INFOGRAPHIC]

google penaltyIf you have a website for your business, you know how important it is to get that site on page one of Google, right? Of course, right! Your website is your livelihood. Your customers aren’t using the Yellow Pages anymore to find the product or service you offer. That’s so last century. 🙂

Your prospects are searching for you on Google. (And they’re searching on their smartphones and tablets, but that’s a story for another day!)

What you may NOT know is how to avoid making a mistake on your website that will trigger a Google penalty. Why? Because if Google penalizes your website, you may lose that precious page one ranking for your keywords. And that could cost you big bucks as a result. If your prospect can’t find you online, you can be sure they’re finding your competitor.

Read moreHow to Avoid a Google Penalty [INFOGRAPHIC]

Demographics of Top Social Networking Sites [INFOGRAPHIC]

demographics of top social networking sites Are you struggling to decide where to spend time among the top social networking sites? This can be a challenge for small business owners. Especially if you get caught up in the “shiny object” syndrome. It’s very tempting to start a new presence on the latest craze like Instagram or Snapchat.

Before you start doing any social media marketing, you need to know who your target audience. And you need to know where they hang out! If your prospects don’t use Instagram, you don’t have to use it for business.

SproutSocial has developed an awesome infographic that displays demographic information on the most popular social media sites. Take some time to review this chart and see where your prospects are active. That’s the social networking site you need to be active on too.

Read moreDemographics of Top Social Networking Sites [INFOGRAPHIC]

2015 Social Media Image Sizes [INFOGRAPHIC]

social media image sizes

social media image sizesImages are an important component of any business’ social media marketing strategy. Adding an image to a blog article, Facebook or Twitter post can help reinforce the point you’re trying to convey. The best social media images are ones that drive engagement – likes, comments and shares – with your fans and followers. The more engagement, the better chance you have of turning those fans into customers.

The challenge with creating images for social media is that not all images are equal across the different social networking channels. You can’t just create one image and expect it to display properly on Facebook, Google+ or Twitter.

Read more2015 Social Media Image Sizes [INFOGRAPHIC]

Why Your Small Business Needs Online Video [INFOGRAPHIC]

small business + online video

small business + online videoDid you know that more than 100 hours of video are uploaded to YouTube every minute? And when it comes to Facebook, the number of videos showing up in people’s news feeds has increased by 360% compared to last year.

So what does this mean for small business owners?

Start producing online videos!

Video is a powerful marketing tool that will help you generate leads and sales whether you’re a solopreneur or a Fortune 100 company. If you’re still not convinced, try these stats on for size:

Read moreWhy Your Small Business Needs Online Video [INFOGRAPHIC]

Why Good Customer Service Skills Matter [INFOGRAPHIC]

customer service

customer service Do your employees have good customer service skills? I hope so. Customer service is the key to achieving success in business. It doesn’t matter whether you’re a solopreneuer or the CEO of a Fortune 500 company. Your customers will only remain loyal to your brand if you treat them well. Sure, low prices may get people in the door. But you won’t be able to keep those customers if you mistreat them or ignore them.

Payroll processing company PrimePay has illustrated just how important customer service is to business in a new infographic. Some of the key points that are worth noting include:

Read moreWhy Good Customer Service Skills Matter [INFOGRAPHIC]