Does your business have a Google+ presence? If not, you may want to start one. Since it’s getting near impossible to reach Facebook fans without paying for ads, Google+ presents an opportunity for businesses to actively engage their target audience.
According to Social Media Examiner’s Social Media Marketing Industry Report 2014, Google+ is the social network marketers want to learn most about. 54% of marketers currently use Google+, 65% want to learn more about it and 61% are preparing to increase their activities on the site this year.