Are you marketing with Snapchat yet? You may think twice about it in light of this week’s security breach. An anonymous hacker on Tuesday published a database on SnapchatDB.info containing millions of usernames and their corresponding phone numbers, and the leaked information quickly ricocheted across the Web. Privacy experts say the breach could have been worse, but it still may give marketers pause.
If you’re not familiar with Snapchat, it’s a service that allows you to send photos and videos to your friends that disappear within one to 10 seconds after they receive it. It’s popular among college students (unlike Facebook, which we “old” folks have taken over). And it has been gaining popularity among some businesses as the latest, greatest social media marketing tool. Since Snapchat images or videos last only a few seconds, it can be a clever marketing tool for companies that want to offer sneak glimpses of new videos or products.