Do you have plans for hosting a webinar to promote your business in 2014? If so, I’d like to share some tips on what NOT to do, based on my recent experience as a webinar participant.
Lesson #1 – Don’t be late!
Monday afternoon, I logged into the webinar and waited… and waited… and waited. Finally, about 5-7 minutes in, the webinar started. The presenters apologized for not starting the webinar on time. That was a good thing, because unless you’re experiencing severe technical difficulties, (as they claimed they were), you had better start that webinar ON TIME! That’s a major credibility factor. People don’t have time to waste. They’re not going to be happy with you, if you start late. And if you’re trying to sell something…wow… you’re going to have a very tough time making the sale if you’ve already blown your audience’s trust. On the other hand, people do understand when technical difficulties arise, and they will be sympathetic if you apologize. But do try to work out any kinks beforehand, so you can avoid starting late at all.