5 Proven Social Media Platforms to Try Out in 2018

social media platforms

By now, if you’re a small business owner or an entrepreneur, you’ve implemented a social media marketing campaign on Facebook — maybe Twitter. You understand the importance of encouraging your audience to share information about new products and react to how your target audience responds.

Facebook and Twitter may be the juggernauts of the social media marketing platforms, but there are plenty of other social media platforms you should have a strategy for in 2018 to gain more clients, analyze feedback about your company or brand, and to conduct market research. Below are some other social media platforms rather than Facebook and Twitter that can help you reach a much wider array of demographics that future clients may be hiding in. 

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How to Schedule Posts on Facebook Business Pages

Schedule posts on Facebook

Schedule posts on Facebook If you’re in need of a social media management tool, I believe Hootsuite is a great choice, since it’s affordable and easy to use. But if Facebook is your only social media platform, you don’t need a third party app. You can schedule posts on Facebook business pages, right from the timeline.

Facebook has had this availability for some time, but they recently introduced a new feature. Now you can see how your scheduled post will look on a mobile device in addition to the desktop. Follow the instructions below to start using Facebook’s scheduling feature.

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The One Social Media Management Tool Every Busy Entrepreneur Needs

social media mgmt toolI think most of us will agree that social media has a reputation for being a time-suck. For many people, it’s real easy to lose precious minutes out of your day, reading Facebook posts, or pinning images to Pinterest. Those minutes are especially critical if you’re using social media for business. You don’t have time to waste. That’s why it’s critical that you use a social media management tool.

I’ve tried several management tools over the years, but the one I keep coming back to is Hootsuite. It’s easy to use and inexpensive too. You don’t have to pay a thing if you only want to manage 3 social profiles. For example, your Facebook page, Twitter account and LinkedIn profile.

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How to Schedule Posts with Hootsuite – Video Tutorial Part 2

How to Schedule on Hootsuite Last week, I shared a video tutorial on how to get started with Hootsuite, the social media management tool. In this week’s video, I explain how to schedule posts with Hootsuite using their manual and autoscheduling features. Being able to schedule posts ahead of time is probably the primary reason small business owners like myself use Hootsuite. It’s a terrific time-saver. I hope you get some value out of the video, and if you have any questions, please post them in the comments below. I’m happy to answer them!

If you’d like a FREE, 30-day trial to use Hootsuite’s pro features, (which I love!), click this link: http://bit.ly/GRandHootsuite. After the trial, if you agree to pay for the service, I will get a small commission. But I would not recommend Hootsuite, if I didn’t use it myself! 🙂

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How to Get Started with Hootsuite – Video Tutorial

Hootsuite Video TutorialOne of the social media marketing tools I get asked about the most from clients and prospects is Hootsuite. This scheduling and social media monitoring program is a great asset to any small business owner or entrepreneur who wants to manage their social media presence. It’s not too difficult to use, but like anything, there is a learning curve involved. I decided to put together a video tutorial on how to use Hootsuite, starting with how to add social networks and streams to the dashboard. Watch the video below for details. Next week, I’ll share another video with tips on how to use Hootsuite’s scheduling feature.

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Top 5 Twitter Management Tools

Twitter management tools Ever wonder why small business owners and entrepreneurs join Twitter, only to stop tweeting? My guess is that one reason they give up is because they lack the necessary tools to manage their presence. If you’re in that same boat, and are thinking about jumping ship, I’ve got a life preserver for you – in the form of some handy Twitter management tools.

ManageFlitter – This is one of my favorite tools for identifying and removing fake Twitter accounts. When you log in with your Twitter id, ManageFlitter evaluates your followers and allows you to see who’s not following you back, which accounts don’t have a profile image (potential spam account), and inactive accounts, among others. You then have the option of unfollowing fake accounts, or other accounts that don’t add any value to your Twitter experience. The basic service is free, but you can pay extra for analytics.

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16 DIY Social Media Management Tools [INFOGRAPHIC]

16 diy tools
Many small business owners and entrepreneurs struggle with social media management. When you’re trying to maintain an active presence on multiple social networking sites, it can be stressful, especially if you don’t have help. There are plenty of tools out there if you want to manage things on your own. But it also gets time-consuming trying to figure out which service is best for your company. 

Socially Stacked has made the process a little bit easier. The company put together an infographic that presents 16 tools to help you manage social media marketing. The tools are divided into 3 categories: social messaging & scheduling, analytics and social landing pages.

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Top 7 Online Marketing Tools for Small Business

Top Online Marketing ToolsI have been using a few new online marketing tools lately that have really made a big difference in my business, so I thought this would be a good time to share them with you, along with a few other oldies but goodies!

Here are my current favorite online marketing tools, in no particular order:

1. Quozio – OMG! Where has this app been all my business life? Have you ever pinned an image containing a motivational quote to a Pinterest board, or shared one on Facebook? If you’d like to create images like this yourself, Quozio is the tool for you. They provide a bookmarklet, so anytime you see a great quote online, you click the Quozio link on your toolbar, type in the quote and who said it, and then you have your choice of about two dozen backgrounds with different font styles. You can then pin the image to Pinterest, tweet it out on Twitter, or post it on Facebook. You can also email it or save it to your desktop. Easy-peasie!

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How to Easily Manage Your Social Media Presence

Hootsuite logo One of the biggest frustrations small business owners have with social media is trying to manage it and their company operations at the same time. This is particularly true of solopreneurs. I feel your pain, because I have the same challenge! It’s not easy balancing client work with my own social media marketing. But I have found a tool that has helped me manage my time more effectively, and is one that I recommend to my clients as well. It’s Hootsuite.

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