I’ve been using LinkedIn for five years now. In that time, they’ve made quite a few changes. Some good. Some bad.
In the good column: Allowing users to add video and presentations from Slideshare to your profile.
In the bad column: Eliminating events
The latest change seemed great at first – LinkedIn streamlined its home page to make it easy to keep track of your latest activity, including who viewed your profile, and how your profile has ranked in the last 30 days. It also made it easy to share an update, upload a photo, and publish a post, as you can see below.
As a copywriter, one of the more common assignments I get from clients is helping them rewrite the About Us page for their company’s website. Over the years, I’ve noticed that companies make a few common mistakes when it comes to this all-important page.