How to Profit by Enchanting Your Clients

Enchantment I just finished reading Guy Kawasaki’s book, “Enchantment,” which is all about how to profit by winning over the hearts and minds of people, specifically, customers, volunteers, employees and bosses

“Enchantment” has lots of great information in it, but I found one of the final chapters, “How to Enchant Your Boss,” to be particularly illuminating. That’s because for me, at least, I could swap out the word boss, and easily replace it with client. After all, when you are a solopreneur who provides a service for a client, like copywriting for instance, or web design, as another example, your client is your boss!

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