Local SEO has become something of a buzzword over the last couple of years. And that’s not surprising. After all, there is little point in your local grocer ranking in first place in a national search – she needs locals to support her business after all.
SEO experts agree that it makes a lot more sense to focus on local SEO, especially as technology advances. Search engines are able to pinpoint a user’s location and show her relevant results in the same area. Technology is also changing the way we perform searches.
Voice search is already firmly establishing itself. Virtual assistants like Siri and Cortana are getting better at understanding what we say and are delivering more accurate results overall. This, of course, means that we have to change the way we run SEO campaigns.