Keyword research, what is it good for? Ask a disillusioned blogger and the answer will likely be “absolutely nothing.” Some bloggers feel that keyword research kills their creativity. And I can understand their point. If all you do is spend time agonizing over search volume, SEO plugins, title tags, and headings — that can be a buzz kill.
But keyword research is still important, as long as you don’t stress over it! Don’t spend hours searching through the Adwords Keyword Planner for the perfect phrase. Each article you write should only focus on one or two keyword phrases anyway. If you just relax and write about a topic that appeals to your customers and prospects, the “keywords” will happen naturally.