8 Common Social Media Marketing Mistakes [INFOGRAPHIC]

social media mistakesHaving trouble getting engagement, leads and sales from your social media marketing? Don’t feel bad. Many small business owners and entrepreneurs are in the same boat. It’s no wonder, really. Social media evolves and changes all the time. It’s very difficult to keep up with, unless social media is the only thing you do all day!

The good folks at Digital Marketing Philippines has put together an infographic highlighting the 8 most common social media marketing mistakes and how to AVOID them.

Here are a few noteworthy goofs to be conscious of:

Read more8 Common Social Media Marketing Mistakes [INFOGRAPHIC]

8 Reasons Why You Need a Business Blog [INFOGRAPHIC]

why you need a business blog

why you need a business blog Every successful social media marketing plan starts with one key ingredient: a business blog. Why? You can share those blog articles across different social media channels such as Facebook or Twitter. And you can repurpose blog articles into videos or audios for a podcast. Sharing that content enables your blog to become a powerful lead generator for your business.

Lead generation is just one of the reasons why 81 percent of small business owners believe blogging is a critical business process, according to Hubspot’s Inbound Marketing Report. Blogging has many other benefits for your business. An infographic from CJG Digital Marketing highlights several reasons why you should blog including:

Read more8 Reasons Why You Need a Business Blog [INFOGRAPHIC]

Google’s Mobilegeddon: Much Ado about Nothing?

mobilegeddon

mobilegeddonGoogle changed its search algorithm on April 21 to reward mobile-friendly sites with better ranking on mobile devices. This so-called “Mobilegeddon” threatened to change the landscape of mobile search by penalizing websites that weren’t mobile ready.

But did it really?

According to a recent article in Website Magazine, “the scale of this radical change by Google is… minimal at best.” The article went on to quote Google spokeswoman Krisztina Radosavljevic-Szilagyi who said, “The intent of the search query is still a very strong signal – so if a page with high quality content is not mobile-friendly, it could still rank high if it has great content for the query. The ranking update will not make it rank below lower quality pages that are mobile friendly.”

Read moreGoogle’s Mobilegeddon: Much Ado about Nothing?

Free Telesummit helps Entrepreneurs take a Shortcut to Success

Shortcut to Success Telesummit

Shortcut to Success Telesummit How would you like to get on the fast-track to success? Join me May 5-15 for Shortcut to Success, a free telesummit that features live telephone interviews with ten women entrepreneurs who will share their expert marketing and business building secrets.

During the Shortcut to Success Telesummit, you’ll learn how to. . .

      The One Social Media Management Tool Every Busy Entrepreneur Needs

      social media mgmt toolI think most of us will agree that social media has a reputation for being a time-suck. For many people, it’s real easy to lose precious minutes out of your day, reading Facebook posts, or pinning images to Pinterest. Those minutes are especially critical if you’re using social media for business. You don’t have time to waste. That’s why it’s critical that you use a social media management tool.

      I’ve tried several management tools over the years, but the one I keep coming back to is Hootsuite. It’s easy to use and inexpensive too. You don’t have to pay a thing if you only want to manage 3 social profiles. For example, your Facebook page, Twitter account and LinkedIn profile.

      Read moreThe One Social Media Management Tool Every Busy Entrepreneur Needs

      Did You Realize that You’re a Brand?

      personal branding

      personal brandingBy Barb Wade (Reprinted with permission)

      As a consultant, expert, coach, or thought leader, your brand is YOU.

      These days so-called “personal branding” is the game-changer that means the difference between being a champion or an also-ran.

      Why is it so important?

      Long before the Internet and Facebook, and even television, the vast majority of businesses were local and very personal.

      Read moreDid You Realize that You’re a Brand?

      How to Schedule Posts with Hootsuite – Video Tutorial Part 2

      How to Schedule on Hootsuite Last week, I shared a video tutorial on how to get started with Hootsuite, the social media management tool. In this week’s video, I explain how to schedule posts with Hootsuite using their manual and autoscheduling features. Being able to schedule posts ahead of time is probably the primary reason small business owners like myself use Hootsuite. It’s a terrific time-saver. I hope you get some value out of the video, and if you have any questions, please post them in the comments below. I’m happy to answer them!

      If you’d like a FREE, 30-day trial to use Hootsuite’s pro features, (which I love!), click this link: http://bit.ly/GRandHootsuite. After the trial, if you agree to pay for the service, I will get a small commission. But I would not recommend Hootsuite, if I didn’t use it myself! 🙂

      Read moreHow to Schedule Posts with Hootsuite – Video Tutorial Part 2

      How to Get Started with Hootsuite – Video Tutorial

      Hootsuite Video TutorialOne of the social media marketing tools I get asked about the most from clients and prospects is Hootsuite. This scheduling and social media monitoring program is a great asset to any small business owner or entrepreneur who wants to manage their social media presence. It’s not too difficult to use, but like anything, there is a learning curve involved. I decided to put together a video tutorial on how to use Hootsuite, starting with how to add social networks and streams to the dashboard. Watch the video below for details. Next week, I’ll share another video with tips on how to use Hootsuite’s scheduling feature.

      Read moreHow to Get Started with Hootsuite – Video Tutorial

      Why You Need to be at Internet Marketing Success Summit

      Internet Marketing Success SummitAre you ready to discover…how Internet Marketing is the key to enabling YOU to Create Consistent Clients and Continuous Cash Flow?

      Then, you need to join me at my two-day, Internet Marketing Success Summit, to be held on October 22 & 23, 2014, at the Hampton Inn-Orlando International Airport in Orlando, Florida.

      Read moreWhy You Need to be at Internet Marketing Success Summit