Gloria Rand Featured on #WSATV Women Leaders’ Interview

WSATV Women Leaders' interviewI recently had the good fortune to be interviewed by Laura Rubinstein, host and producer of the Women Speakers Association’s WSA-TV Show. The WSA is a global network of women in over 120 countries on six continents. One of the benefits of being a premier member of this organization is the opportunity for speakers like myself to share our expertise with members and non-members alike.

Read moreGloria Rand Featured on #WSATV Women Leaders’ Interview

8 Common Social Media Marketing Mistakes [INFOGRAPHIC]

social media mistakesHaving trouble getting engagement, leads and sales from your social media marketing? Don’t feel bad. Many small business owners and entrepreneurs are in the same boat. It’s no wonder, really. Social media evolves and changes all the time. It’s very difficult to keep up with, unless social media is the only thing you do all day!

The good folks at Digital Marketing Philippines has put together an infographic highlighting the 8 most common social media marketing mistakes and how to AVOID them.

Here are a few noteworthy goofs to be conscious of:

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8 Reasons Why You Need a Business Blog [INFOGRAPHIC]

why you need a business blog

why you need a business blog Every successful social media marketing plan starts with one key ingredient: a business blog. Why? You can share those blog articles across different social media channels such as Facebook or Twitter. And you can repurpose blog articles into videos or audios for a podcast. Sharing that content enables your blog to become a powerful lead generator for your business.

Lead generation is just one of the reasons why 81 percent of small business owners believe blogging is a critical business process, according to Hubspot’s Inbound Marketing Report. Blogging has many other benefits for your business. An infographic from CJG Digital Marketing highlights several reasons why you should blog including:

Read more8 Reasons Why You Need a Business Blog [INFOGRAPHIC]

Google’s Mobilegeddon: Much Ado about Nothing?

mobilegeddon

mobilegeddonGoogle changed its search algorithm on April 21 to reward mobile-friendly sites with better ranking on mobile devices. This so-called “Mobilegeddon” threatened to change the landscape of mobile search by penalizing websites that weren’t mobile ready.

But did it really?

According to a recent article in Website Magazine, “the scale of this radical change by Google is… minimal at best.” The article went on to quote Google spokeswoman Krisztina Radosavljevic-Szilagyi who said, “The intent of the search query is still a very strong signal – so if a page with high quality content is not mobile-friendly, it could still rank high if it has great content for the query. The ranking update will not make it rank below lower quality pages that are mobile friendly.”

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Free Telesummit helps Entrepreneurs take a Shortcut to Success

Shortcut to Success Telesummit

Shortcut to Success Telesummit How would you like to get on the fast-track to success? Join me May 5-15 for Shortcut to Success, a free telesummit that features live telephone interviews with ten women entrepreneurs who will share their expert marketing and business building secrets.

During the Shortcut to Success Telesummit, you’ll learn how to. . .

      The One Social Media Management Tool Every Busy Entrepreneur Needs

      social media mgmt toolI think most of us will agree that social media has a reputation for being a time-suck. For many people, it’s real easy to lose precious minutes out of your day, reading Facebook posts, or pinning images to Pinterest. Those minutes are especially critical if you’re using social media for business. You don’t have time to waste. That’s why it’s critical that you use a social media management tool.

      I’ve tried several management tools over the years, but the one I keep coming back to is Hootsuite. It’s easy to use and inexpensive too. You don’t have to pay a thing if you only want to manage 3 social profiles. For example, your Facebook page, Twitter account and LinkedIn profile.

      Read moreThe One Social Media Management Tool Every Busy Entrepreneur Needs

      Did You Realize that You’re a Brand?

      personal branding

      personal brandingBy Barb Wade (Reprinted with permission)

      As a consultant, expert, coach, or thought leader, your brand is YOU.

      These days so-called “personal branding” is the game-changer that means the difference between being a champion or an also-ran.

      Why is it so important?

      Long before the Internet and Facebook, and even television, the vast majority of businesses were local and very personal.

      Read moreDid You Realize that You’re a Brand?