Rocky Road to Success with Ann Evanston [INTERVIEW]

Ann Evanston
Do you know what a warrior-preneur is? Our guest on Rocky Road to Success does. She is Ann Evanston, a speaker, entrepeneur and Warrior! She calls herself that because warriors choose their own mission, their own fate. So if you like beating to your own drum, you are likely a Warrior-preneur too!

Ann works with creative, intuitive business women on how to step into their personal power, own their message, and bring it to the world…in person, online, and when they speak in a compelling and influential way. She has been featured on The Huffington Post, Spark and Hustle with Tory Johnson, and Showcasing Women, and has spoken on stages globally. About.com named her one of the “Top 6” Marketing consultants. She is a published author of: “The Influence Factor: The Journey to Discovering your Influential Voice.”

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Why It’s Important to Test Before Launching a New Program

test new programToday’s blog post is about lessons.

#1 – Don’t be in a hurry to launch a new program.

#2 – Remember to test, re-test and test again before launching a new program.

Why is this important? If you don’t follow rules #1 and #2, your launch is likely to fail. At the very least, you could miss out on helping the people who need you the most!

How do I know this? I recently failed to follow rules #1 and #2! Argh!!!!

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Marketing Lessons from New Research into Politics and Passion

The presidential campaign is in full swing in the United States. That means lots of passionate talk from politicians trying to sway the hearts and minds of undecided voters. But a new study has found that mixing passion with politics doesn’t guarantee success.

What does that mean for business?

As I explain in this podcast episode, the research holds some marketing lessons for sales people, entrepreneurs and small business owners. It’s all about how you compose your marketing messages.

You can listen to the episode above, or on iTunes or Stitcher (where I’d LOVE to get your reviews when you have a moment.)

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Gloria Rand Featured on #WSATV Women Leaders’ Interview

WSATV Women Leaders' interviewI recently had the good fortune to be interviewed by Laura Rubinstein, host and producer of the Women Speakers Association’s WSA-TV Show. The WSA is a global network of women in over 120 countries on six continents. One of the benefits of being a premier member of this organization is the opportunity for speakers like myself to share our expertise with members and non-members alike.

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8 Common Social Media Marketing Mistakes [INFOGRAPHIC]

social media mistakesHaving trouble getting engagement, leads and sales from your social media marketing? Don’t feel bad. Many small business owners and entrepreneurs are in the same boat. It’s no wonder, really. Social media evolves and changes all the time. It’s very difficult to keep up with, unless social media is the only thing you do all day!

The good folks at Digital Marketing Philippines has put together an infographic highlighting the 8 most common social media marketing mistakes and how to AVOID them.

Here are a few noteworthy goofs to be conscious of:

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8 Reasons Why You Need a Business Blog [INFOGRAPHIC]

why you need a business blog

why you need a business blog Every successful social media marketing plan starts with one key ingredient: a business blog. Why? You can share those blog articles across different social media channels such as Facebook or Twitter. And you can repurpose blog articles into videos or audios for a podcast. Sharing that content enables your blog to become a powerful lead generator for your business.

Lead generation is just one of the reasons why 81 percent of small business owners believe blogging is a critical business process, according to Hubspot’s Inbound Marketing Report. Blogging has many other benefits for your business. An infographic from CJG Digital Marketing highlights several reasons why you should blog including:

Read more8 Reasons Why You Need a Business Blog [INFOGRAPHIC]