By now, if you’re a small business owner or an entrepreneur, you’ve implemented a social media marketing campaign on Facebook — maybe Twitter. You understand the importance of encouraging your audience to share information about new products and react to how your target audience responds.
Facebook and Twitter may be the juggernauts of the social media marketing platforms, but there are plenty of other social media platforms you should have a strategy for in 2018 to gain more clients, analyze feedback about your company or brand, and to conduct market research. Below are some other social media platforms rather than Facebook and Twitter that can help you reach a much wider array of demographics that future clients may be hiding in.
Still looking for that last-minute holiday gift? Here are some of my favorite business books that would make a worthy present for your favorite small business owner or entrepreneur. The selections offer marketing advice, and tips on how to grow your business, make it profitable, and become financially successful.