Email vs. Social Media Marketing: Which is Best for Your Business? [INFOGRAPHIC]

email vs social media

I conducted a discovery session with a small business owner this week, who wanted to know where his time would be better spent – email or social media marketing? There’s a big problem with this question. It’s really not an either/or situation.

As this infographic from ReachMail explains, social and email marketing work best as marketing tools when they are used together.

Read moreEmail vs. Social Media Marketing: Which is Best for Your Business? [INFOGRAPHIC]

Top Holiday Shopping Email Subject Line Words [INFOGRAPHIC]

holiday emailThe “official” holiday shopping season kicks off at Thanksgiving. But now that it’s October, that gives you only a few more weeks to plan your holiday promotions. Many businesses conduct email marketing campaigns for the holiday season. If that’s your strategy, this VerticalResponse infographic of top email subject line words should help. After all, there’s no sense going to all the trouble of creating a holiday campaign, if your emails never get opened. (FYI – take note of the fine print at the bottom of this infographic. VerticalResponse says these are NOT actual subject lines. They are for example purposes only.)

Read moreTop Holiday Shopping Email Subject Line Words [INFOGRAPHIC]

Why Your Social Media Strategy Must Include Video [INFOGRAPHIC]

sm video infographic

When was the last time you watched a YouTube video? If you’re like most people, it was within the last week. If you have a product or service to sell, video must be part of your social media strategy. Gone are the days when you needed a high-priced camera to shoot a video. Now, anyone with a smartphone or tablet can shoot a video, and upload it to YouTube in a matter of minutes. The resulting video can be embedded on your website, blog and included in an email marketing campaign.

If you’re still not convinced, QuickSprout has put together an infographic with some compelling statistics including:

Read moreWhy Your Social Media Strategy Must Include Video [INFOGRAPHIC]

How You Can Build a Social Media Marketing Funnel [INFOGRAPHIC]

social media marketing sales funnel Are you frustrated that the time you spend on social media marketing isn’t generating the leads you wanted? One reason you may be having trouble is that you haven’t built a social media marketing funnel to turn your existing customers into your greatest advocates and sales people. As Quicksprout shows in an excellent infographic below, the key is to turn the traditional marketing funnel on its head.

Here are some fascinating stats that Quicksprout compiled:

    92% of consumers trust word of mouth above all advertising
    70% chose online customer reviews as the second most trusted source
    68% of consumers are more likely to buy if they hear about a product on Twitter or via email

See the full infographic here:

Read moreHow You Can Build a Social Media Marketing Funnel [INFOGRAPHIC]

5 Ways to Use Facebook & Email to Boost Holiday Sales

Holiday Sales 2013
By Gloria Rand

How is your holiday sales plan coming along? Is your business on track to cash in this year? If the holidays snuck up on you, don’t panic. There’s still time to put together a plan to boost holiday sales.

I received two separate emails this week on this subject. One from Facebook. The other, from Constant Contact. I thought I’d share with you some of the tips they offered to increase holiday sales.

Read more5 Ways to Use Facebook & Email to Boost Holiday Sales