The calendar may say there are a few more weeks …
I conducted a discovery session with a small business owner this week, who wanted to know where his time would be better spent – email or social media marketing? There’s a big problem with this question. It’s really not an either/or situation.
As this infographic from ReachMail explains, social and email marketing work best as marketing tools when they are used together.
The “official” holiday shopping season kicks off at Thanksgiving. But now that it’s October, that gives you only a few more weeks to plan your holiday promotions. Many businesses conduct email marketing campaigns for the holiday season. If that’s your strategy, this VerticalResponse infographic of top email subject line words should help. After all, there’s no sense going to all the trouble of creating a holiday campaign, if your emails never get opened. (FYI – take note of the fine print at the bottom of this infographic. VerticalResponse says these are NOT actual subject lines. They are for example purposes only.)
When was the last time you watched a YouTube video? If you’re like most people, it was within the last week. If you have a product or service to sell, video must be part of your social media strategy. Gone are the days when you needed a high-priced camera to shoot a video. Now, anyone with a smartphone or tablet can shoot a video, and upload it to YouTube in a matter of minutes. The resulting video can be embedded on your website, blog and included in an email marketing campaign.
If you’re still not convinced, QuickSprout has put together an infographic with some compelling statistics including:
Are you frustrated that the time you spend on social media marketing isn’t generating the leads you wanted? One reason you may be having trouble is that you haven’t built a social media marketing funnel to turn your existing customers into your greatest advocates and sales people. As Quicksprout shows in an excellent infographic below, the key is to turn the traditional marketing funnel on its head.
Here are some fascinating stats that Quicksprout compiled:
See the full infographic here:
By Gloria Rand
How is your holiday sales plan coming along? Is your business on track to cash in this year? If the holidays snuck up on you, don’t panic. There’s still time to put together a plan to boost holiday sales.
I received two separate emails this week on this subject. One from Facebook. The other, from Constant Contact. I thought I’d share with you some of the tips they offered to increase holiday sales.
Congratulations! You have a LinkedIn account, set up your profile and now have a hundred connections or more. Are you getting any business yet? If not, I have a formula that you can use to turn what would have been a cold call into a warm lead. It’s a technique I learned about from B2B copywriter Steve Slaunwhite.
One of my most popular blog articles is “How to …