Email Marketing Do’s and Don’ts

email marketing Planning an email marketing product launch this year? If you’re wise, please don’t follow the example set by an unnamed software company that sent me an email recently touting its latest release.

The subject line was: Big (Product Name) news in advance, from me to you!  That piqued my interest, so I opened the email. Here is what the message said:

Hi Gloria,

First of all I hope your 2014 is shaping up beautifully as we approach the midpoint.

Next, I want to personally break the big news to you before the official release.

The long awaited Product Name for Windows and Mac will be released tonight and made available for purchase tomorrow!

Read more

Top 5 Reasons Why E-mail Should Still be a Part of Your Marketing Strategy

Email Marketing
By Alan Lucas of
A lot of companies are starting to go away from e-mail marketing and just get into blogging because of how much bad reputation email marketing gets. People have a ton of new spam filtering programs. The truth is, e-mail marketing might not be as effective as it was 10 years ago, but it still has plenty of value and is still a viable marketing tool. We are going to cover the top 5 reasons as to why you should still have e-mail marketing in your strategies. 

Read more