Planning an email marketing product launch this year? If you’re wise, please don’t follow the example set by an unnamed software company that sent me an email recently touting its latest release.
The subject line was: Big (Product Name) news in advance, from me to you! That piqued my interest, so I opened the email. Here is what the message said:
First of all I hope your 2014 is shaping up beautifully as we approach the midpoint.
Next, I want to personally break the big news to you before the official release.
The long awaited Product Name for Windows and Mac will be released tonight and made available for purchase tomorrow!