By Karthik Reddy
Have you ever heard about Fcommerce? You probably have: Facebook Commerce was supposed to be the future of ecommerce. It was supposed to be that way, but now we know that things are not that simple. One cannot multiply own revenue simply by adding a ‘Shop’ tab on its Facebook Page; that is, it is not possible to rely only on Facebook for this matter. This is one of the reasons why Fcommerce is just a tiny part of what social media can bring to emerchants.
First things first, let me remind you of the definition of social commerce. Wikipedia states: ‘Social commerce is a subset of electronic commerce that involves using social media and online media to support social interaction and user contributions, to assist in the online buying and selling of products and services.’