From Idea to Patents to Success with Laura Barker

idea patents success laura barker Play in new window | DownloadSubscribe: Apple Podcasts | …

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Boosting Ecommerce with Social Commerce

ecommerce social commerceBy Karthik Reddy

Have you ever heard about Fcommerce? You probably have: Facebook Commerce was supposed to be the future of ecommerce. It was supposed to be that way, but now we know that things are not that simple. One cannot multiply own revenue simply by adding a ‘Shop’ tab on its Facebook Page; that is, it is not possible to rely only on Facebook for this matter. This is one of the reasons why Fcommerce is just a tiny part of what social media can bring to emerchants.

First things first, let me remind you of the definition of social commerce. Wikipedia states: ‘Social commerce is a subset of electronic commerce that involves using social media and online media to support social interaction and user contributions, to assist in the online buying and selling of products and services.’

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5 Tools to Improve eCommerce Conversion Rates

By Moosa Hemani

If you are in the eCommerce industry, then you probably work on different campaigns throughout the year in order to engage your current customers and potential customers. The real goal of all these campaigns at the end of the day is to get more targeted traffic to your website that converts into sales for your business.

Campaigns are great, but they are not the only things that offer more conversions. There are multiple extensions, tools and plugins that you can use within your website in order to make better business decisions and convert more potential visitors into paying customers, both while you’re running campaigns and just with your everyday organic traffic.

In this post today I am going to discuss a handful of tools that you can use on your website and improve conversions accordingly. They all offer proven ways to increase sales and conversions, so what are you waiting for?

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