I recently read Digital Marketer’s blog post about their best email subject lines and was quite surprised at how low their open rates were compared to my own. Granted, they sent 1.25 million emails in 2014, and I only sent 65,000… but maybe that’s an important point. If your list gets too big, you run the risk of not being fully engaged with your audience.
Regardless of the reason, I thought it would be useful to share my own results – the best and the worst.
I researched what the common elements were to the subject lines. The majority fell under the category of Self-Interest. That makes sense because they are usually direct and speak to a specific benefit your audience will gain by opening the email.