Why it Pays to be Consistent with Your Digital Marketing

consistency in digital marketing

There are no true shortcuts to becoming great at something. You can’t wake up one day, having never painted a picture before in your life, and recreate the Mona Lisa. All great things require practice, patience, dedication, and hardwork.

The same is true when it comes to marketing for your business. You can’t expect the very first blog post you publish to go viral or instantly attract millions of followers your first day on social media. Especially in today’s world of digital marketing, there is no shortcut or “hack” for quick success. If you truly want long-term, sustainable growth, you need to take a consistent approach to your marketing.

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[INFOGRAPHIC] Why Social Media is Essential for Customer Service

social media customer service
If your customers are on social media, your business better be there too. Customer service can be handled effectively through networks like Twitter and Facebook. And companies that ignore these channels, do so at their peril.

Case in point. I recently tried to buy tickets online to see Book of Mormon. The theater’s website wouldn’t let me finish the transaction. It was especially frustrating because I only had a limited amount of time to complete the purchase before the website released my seats to be purchased by someone else.

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75 Unique Customer Service Quotes [INFOGRAPHIC]

Customer Service quotesBy Martin Baird

A number of these 75 customer service quotes highlight that customer service in the age of the internet is more important than ever. With people being only a click away from a competitor, customer service is more important than ever.

Businesses that want to grow over time need to focus on creating an amazing customer experience. This means that they need to provide customers a great customer service experience.

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How to Use Social Media for Customer Service [INFOGRAPHIC]

customer service  social media Does your business use social media for customer service? If not, you’re doing your company and your customers a disservice. Recently, I had issues with my cable company that also provided internet service. When I had trouble resolving my issue, I tweeted them. Thankfully, they were responsive. But there are plenty of other companies who wind up with a corporate “black eye” because they don’t respond to customer complaints in a timely fashion. Social media is an efficient way to do that.

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