I don’t know about you, but I don’t like making cold calls. I used to do it when I first started my business, but I found it very challenging to do. Instead, I found a different way to turn cold calls into warm leads. I create emails that get prospects to take action. If you’re a small business owner or sales person who struggles with cold calling, I invite you to tune into today’s podcast and learn how you can create email messages that get prospects to request more information.