Why Your Business Plan Needs to Include a Content Strategy

content strategy

The business world will always throw up unexpected roadblocks, so it’s great to be able to think on your feet, but adaptability can only get you so far. Without a solid business plan as your foundation, you’ll always be reactive — and it’s proactivity that you need to shape your destiny.

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Why You Need to Amplify Your Content Marketing Strategy

content marketing

content marketing By Ivan Serrano

You’ve been working hard on a new video for your company, or maybe it’s a new brand or idea, and now all you need to do is get the idea out there. The question is: how do you develop a content marketing strategy to get the most attention, without losing any respect for your brand?

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