The business world will always throw up unexpected roadblocks, so it’s great to be able to think on your feet, but adaptability can only get you so far. Without a solid business plan as your foundation, you’ll always be reactive — and it’s proactivity that you need to shape your destiny.
By Ivan Serrano
You’ve been working hard on a new video for your company, or maybe it’s a new brand or idea, and now all you need to do is get the idea out there. The question is: how do you develop a content marketing strategy to get the most attention, without losing any respect for your brand?