The latest algorithm change to promote more content on Facebook from a user’s friends and family is not great news for business page admins. It means very few of your fans will see your content unless you pay for advertising… or make that content uber-appealing!
How can you spark more engagement on your Facebook business page?
One way is to start posting more videos. Especially live video. The social networking site is making a big push into this arena. The effort is paying off. In fact, Facebook users are spending up to 3x more time watching live video than pre-recorded videos.