I don’t know about you, but I don’t like making cold calls. I used to do it when I first started my business, but I found it very challenging to do. Instead, I found a different way to turn cold calls into warm leads. I create emails that get prospects to take action. If you’re a small business owner or sales person who struggles with cold calling, I invite you to tune into today’s podcast and learn how you can create email messages that get prospects to request more information.
If you’re not actively taking advantage of the connections you’re making on LinkedIn, you’re missing out on a golden opportunity to generate sales for your business.
Of course, there is an art to turning those connections into potential customers. You wouldn’t (or shouldn’t!) walk up to someone in a networking meeting and ask them to buy your product/service right off the bat. You have to establish some rapport and get to know the person first. It’s the same on LinkedIn. This infographic shares 4 steps to take to turn those LinkedIn “cold calls” into warm leads:
Just got off the phone with one of my clients, who sent me an email saying she’s thinking of trying something different with her business because she’s really struggling to get clients. It’s a familiar story that many small business owners share. However, she’s only been going after this particular target market for 9 months – and her marketing efforts have been sporadic.